926 is the number of the devil

In 2009 around 300 died when Ondoy ravaged Luzon. In 2010 there was a bloody riot around Taft that left a few people missing some limbs. I wonder what’s gonna happen now? And yes, it’s the birthday of the most sensible, humble, and tolerant atheist of all. :D

ideabasis:

Agency: Imelda Ogilvy, Ljubiljana, Slovenia
Art Director: Sašo Dornik
Copywriter: Andrej Baša, Jure Pozun
Photographer: Ciril Jazbec

PERCEIVED CREATIVE BRIEF

Advertising Strategy

1. Cognitive: Increase awareness of Pattax Glue, it’s wide range of capabilities and position it as the leader in an overlooked market.
2. Affective: Develop a sense a security and reassurance with the use of Pattax Glue, the glue that can do anything.
3. Conative: Use more glue. Inspire the use of Pattax Glue in a situation where glue may not have traditionally been the consumers first solution.

Positioning
Pattax Glue suffers from the commoditization of its product as “super glue.” Furthermore, “super glue” is seen as a quick fix instead of a lasting solution. This campaign aims to position Pattax Glue as a permanent and lasting solution to many problems. By relating emotional connections of longevity, security and versatility to “super glue”, Pattax aims to be a nostalgic household name-brand.

Consumer Promise
Pattax Glue makes it easy for you to put your worries to rest about whether your “super glue” will have a lasting hold.

ADDITIONAL EXECUTION

1. Visual: Stone Henge
2. Copy: Long lasting glue

This is really great. Heartwarming. This is one of those ads that make you say, “i wish i did this.”

The Great Flood - Joe Bonamassa

Blues can be synonymous to romance. It’s steamy, it’s slow, it’s gentle but has some sort of grip, like burying your fingers on her skin without wounding her. It’s the sexiest sound of all.

Back to You

as always. 

After X-Men: First Class…

I realized that this world isn’t really that much of a fun. People come and go. Things get broken. Relationships end. These things are as unique as a cloud and quite obviously, as fleeting too. But what really doesn’t expire are the memories we had with the things and the people we love. And as I count the uncountable, I remember you, Megan.

nakow

i’m uncomfortable with other people, with thoughts of other people. but when i think that life is like the river that always finds its home, i always think of you and how i hope my life will find its way back to you, back where i am most comfortable, back where i find home.

sa mga kinginang KJ. no offense meant.

I have this special disdain reserved for people who make things complicated and miserable for reasons as stupendous as their life—nothing. Well, nothing isn’t really nothing. It’s just that, the reasons are so dismissible, a product of an unintelligible mind that thinks it’s wise to rob it’s body of happiness and prefers to live in an outrageous love for misery. For what? Just because they can’t, won’t, shan’t? Fuck me.

Okay, I just saw No Strings Attached. I watched it all for the love of Natalie Portman. That’s it. But somehow it stirred a thousand curses from within me. I’m definitely fine with fuck buddies and sex friends and the rules that surround them. I’m fine with anything totally loveless. But when both of you is there contemplating about breaking the rules. Go fucking break them. We break them everyday anyway!

It’s not easy to find love and to actually find one after months of swagging and sexing, you definitely have to take it. Just think of how happy you can be, how free you can truly be after shedding the soft skin of insecurity, after breaking shackles of fear. All those happiness, for the price of poor cost-benefit calculations and self-directed terrorism. Imagine how miserable you will be when you let go and realized you lost a knight riding a silver pegasus or a barbie doll with a toy dog. Well, my example is really awful, but you get what i mean.

They ended up together anyway so that’s really cool. Breaking the rules of the loveless is as hard as taking an insecure virgin to bed, so it sure will take time. But for the people out there who gave up and chose to live miserably with their insecure brains, again, fuck you with all my heart.

P.S.

I used an ‘action-filled’ photo for this one. Just so you know what you’ve been missing.

here's a good reason why it is unwise to love those who want to love us because they want to make us happy.

saying “i love you because i want to make you happy” is another way of saying “i love you because you are this pathetic woman incapable of making yourself happy in a miserable life.” it is so unlike saying “i love you because you are an important element in my happiness” because this last one speaks of the love’s value for the self, thus its authenticity for the other, while the first one may be important for the other, but certainly not valuable for the self.

[Flash 9 is required to listen to audio.]

kick your shoes off
and don’t you fear
bring that bottle over here
‘cause i’ll be your baby tonight

Everything you'll ever be

you already are to me.

PNoy’s Neurosis

“Tapusin na po natin ang kultura ng negatibismo; iangat natin ang kapwa-Pilipino sa bawat pagkakataon. Bakit po ang iba, ang hilig maghanap ng kung anu-anong pangit sa ating bayan? At napakahirap—parang kasalanan—na magsabi ng maganda? Naalala pa po ba natin noong huling beses tayong pumuri sa kapwa Pilipino?”

This line isn’t new for a president. I can remember GMA saying similar words, only she apologized for most of the negatives and then asked us to shrug it off. This Mr Brightside tendency is more apparent in people who have sacrificed a lot. Surely, you hear this too from parents working abroad. Surely, you’ll hear this from a professor, working 12 hours a day for under 25 thousand pesos a month.

But that is exactly the point, you have to have sacrificed a lot in order to get any claim for praise. More than what’s necessary to be a good man. More than what’s necessary to be normal. And that’s what PNoy cannot claim to be. Par excellence is what PNoy cannot claim to be.

The rule of positive and negative ions is simple. You need twice the amount of electrons to make a negatively charged atom. If it has the same electrons and protons, it will have no overall charge. Consequently, you need twice the amount of good to be worthy of praise, to be exemplary, to be beyond normal. And PNoy? I’ll be good to him this time and say that he’s dismissible.

PNoy should never beg his critics to be more positive, the same way GMA should never murder her critics to quiet them down. Criticism is a bile cure. President Obama took the house, been called a liar, and passed his ultimate health reform bill. Pnoy took the house, congratulated a bunch of bishops he failed to convert (more so convict), and begged for praise. How can a president, a supposed visionary and reformer, be satisfied with himself and ask for the criticisms to quiet down when so much is yet to be done? When no one has been convicted in his anti-corruption flagship? How dare he?

The truth is there for all to see. PNoy cannot ask us to look at one thing when the other is overwhelmingly disturbing, unsatisfactory, ordinarily frail.

the 2:33 am when i thought about singing.

I remember

the very first day i saw you.

You were with a friend

and I didn’t seem to matter.

But that i did not realize,

I realized nothing except that you are beautiful.

And then you left smiling

over some jokes you told each other.

And you left me

the happiest man ever.

I remember

the time you were introduced to me

and the seas went rolling

and the sky went rumbling

and my stomach lurched

while my face was beaming.

And i rolled and rumbled and lurched

all for the joy of it.

All for the joy that you smiled at me

as i awkwardly waved my hand

to say hello

and never to say goodbye.

I remember

you in a red gown

walking on the stage

beaming at everyone

as the camera flashed.

Before you went back

you stood there and paused,

it was all in the script,

but there you smiled,

for a moment you smiled at me

and then you went back.

Right there,

at that moment,

the girls that came before you

and the girls that came after

became irrelevant.

I remember

when you were dancing

and you took a rest

and sat by a bench.

I sat next to you

and we talked

of trivial matters.

I was scared.

I was trembling.

I was lacking words to say.

But it didn’t matter what i said

or did not say.

I was petrified,

petrified happy,

‘cause you never lost that smile,

and I have never lost the word

that perfectly describes it—

the word was beautiful.

I remember

holding your hand.

Trust me,

I didn’t know how it did.

But it did

and it never left me.

The softness,

the honesty,

the serenity,

the casualness of holding your hand,

stirred words that were never said.

Words i know could have made you smiled.

But you smiled nonetheless

and it stayed with me

a lifetime worth of glee.

I remember

your voice on the radio

and for the first time

I never longed for music.

Your voice was the music.

You talk and i am tranced,

until i forgot how to breathe,

and went back to the surface for air.

And right there,

the words came

one after the other.

And all of them,

queued towards you

holding placards

of admiration and divination.

And i felt i was smiling,

wide,

though others see nothing.

I remember

you

as these days go fonder

and the memories less sharper

and the years a day older.

Smiles fade

like the other faces are fated,

and the greens go blight

and the blues sweep the banks polluted.

But i remember you

and that brings the colors back

and the memories

all rush to the fore.

And this

i will hold on to

as Time cut me with three hands

and Fate cursing threefold.

I remember you,

you who blurred

Time, Fate, women, and the lack of words.

Happy Birthday, Megan :)

When people think of the love that mattered, they always find themselves smiling over a well reciprocated relationship. Snape bore the intolerable, yet enduring love that lasted an entire lifetime unrequited.

What have I got? A bunch of follies and a love that i imagine to still be within me after 50 years, when our hair is gray, and all i can do is smile at you watching your grand kids.

hahahaha

try nyo na. :D

(Source: getthelondonlook)